AdWords Intelligence & Management Company would do for a business:
|AdWords Intelligence & Management Services
|1. Keyword Research and Optimization
|Identify high-performing keywords and optimize ad campaigns.
|2. Ad Copy Creation and Testing
|Craft compelling ad copy and conduct A/B tests for effectiveness.
|3. Bid Management and Optimization
|Manage bids to maximize ROI and optimize campaign performance.
|4. Landing Page Optimization
|Ensure landing pages align with ad messaging and user experience.
|5. Ad Campaign Setup and Structure
|Set up and structure campaigns for optimal performance.
|6. Negative Keyword Management
|Exclude irrelevant keywords to reduce ad spend wastage.
|7. Ad Extensions Implementation
|Use ad extensions to enhance ad visibility and click-through rates.
|8. Quality Score Improvement
|Work on factors that influence Quality Score for better ad placement.
|9. Competitor Analysis
|Analyze competitors’ strategies and adjust campaigns accordingly.
|10. Ad Budget Allocation
|Allocate budget strategically across campaigns and keywords.
|11. Geographic Targeting
|Target specific locations to reach the right audience.
|12. Device and Platform Targeting
|Optimize ad delivery for different devices and platforms.
|13. Ad Scheduling and Timing
|Determine the best times to run ads for maximum impact.
|14. Conversion Tracking Setup
|Implement tracking to measure and optimize conversion rates.
|15. Remarketing Campaigns
|Set up remarketing campaigns to re-engage previous visitors.
|16. Display and Video Advertising
|Utilize display and video ads for broader brand visibility.
|17. Shopping Campaign Management
|Manage product listings and optimize shopping ad campaigns.
|18. Ad Position Monitoring
|Monitor and adjust ad positions to achieve optimal visibility.
|19. Click Fraud Prevention
|Implement measures to prevent click fraud and protect budgets.
|20. Ad Copy Localization
|Adapt ad copy for different languages and regions as needed.
|21. Ad Creative Refresh
|Keep ad creatives fresh to maintain user engagement.
|22. Data Analytics and Reporting
|Provide detailed insights and reports on campaign performance.
|23. Budget and ROI Analysis
|Analyze budget allocation and ROI to optimize spending.
|24. Compliance with Policies
|Ensure ad campaigns comply with AdWords policies and guidelines.
|25. Continuous Optimization
|Continuously refine strategies based on data and market changes.
An AdWords Intelligence & Management Company combines data analysis, strategic planning, and optimization techniques to maximize the effectiveness of Google AdWords campaigns for businesses.